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& Company


Business Advisory

 Growth & Innovation

Your Trusted Advisor for On-Demand Expertise & Coaching

Growth Acceleration for Businesses & Careers

Our Experience

With over 40 years of combined experience in 

Innovation, Marketing, Strategy, and Insights 

we've learned what works and what doesn't.

Saving you precious time and money when launching your business and career.


Our experience comes from some of the most respected consumer packaged goods companies and brands.

Across all sections of the store:  Frozen, Refrigerated, Shelf Stable

Across all channels:  Grocery, Club, Dollar, Mass, Specialty, Convenience

Proven Approach 

By the numbers!

20 +









Our Sustaining Results

Over $2 billion in revenue in the market.

80% have been in market 5 or more years.

Almost half of all launches have been in the market for 10 or more years.​


Meet The Team

We are independent and self-funded. 

With over 40 years of combined experience

 in innovation, marketing, strategy, and insights we've learned what works and what it takes to launch and grow businesses and careers.

“The word ‘risk’ derives from the early Italian risicare, which means ‘to dare’. In this sense, risk is a choice rather than a fate. The actions we dare to take, which depend on how free we are to make choices, are what the story of risk is all about.”  Peter Senge

Industry-Leading Results

Our product launches have achieved top industry revenue



IRI Pacesetters





    in just their first-year sales 

 IRI Pacesetters are the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success. 

Case Studies
Click on Pictures For Real In Market Results
Creating a Pipeline from Scratch
Andria Long Pipeline
New Adjacency & Category
Adjacency New Category Case Study
Cross Category & Brand Platforms
Cross Category & Brand Platforms
Disrupting Category Conventions
Disrupting Category Conventions
New Product & Packaging Platform
New Platform & New Category
Scalable Technology Platform
Scalable Technology Platform
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“Change has never happened this fast before, and it will never be this slow again.” – Graeme Wood, journalist
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