& Company
CPG & FMCG
Business Advisory
Growth & Innovation
Your Trusted Advisor for On-Demand Expertise & Coaching
Growth Acceleration for Businesses & Careers
Our Experience
With over 40 years of combined experience in
Innovation, Marketing, Strategy, and Insights
we've learned what works and what doesn't.
Saving you precious time and money when launching your business and career.
Our experience comes from some of the most respected consumer packaged goods companies and brands.
Across all sections of the store: Frozen, Refrigerated, Shelf Stable
Across all channels: Grocery, Club, Dollar, Mass, Specialty, Convenience
Proven Approach
By the numbers!
20 +
Years
7
Companies
35
Categories
12
Brands
Our Sustaining Results
Over $2 billion in revenue in the market.
80% have been in market 5 or more years.
Almost half of all launches have been in the market for 10 or more years.
Meet The Team
We are independent and self-funded.
With over 40 years of combined experience
in innovation, marketing, strategy, and insights we've learned what works and what it takes to launch and grow businesses and careers.
“The word ‘risk’ derives from the early Italian risicare, which means ‘to dare’. In this sense, risk is a choice rather than a fate. The actions we dare to take, which depend on how free we are to make choices, are what the story of risk is all about.” Peter Senge
Industry-Leading Results
Case Studies
Click on Pictures For Real In Market Results
Creating a Pipeline from Scratch
Andria Long PipelineNew Adjacency & Category
Adjacency New Category Case StudyCross Category & Brand Platforms
Cross Category & Brand PlatformsDisrupting Category Conventions
Disrupting Category ConventionsNew Product & Packaging Platform
New Platform & New CategoryScalable Technology Platform
Scalable Technology PlatformShow More
