President JDE Professional
Former CMO Sara Lee
I had the privilege to have Andria as Head of Innovation for Sara Lee North America in my team. She step changed the value of our innovation pipeline, build our company’s innovation excellence program and developed an innovation community across the business units. She combines her deep expertise, with excellent collaboration and a laser focus on delivering results to the business.
Director of Marketing
at Tiesta Tea Company
Andria has been integral in helping to guide the long-term strategy and future structure of our marketing team. Andria provided key packaging insights and feedback during a product-wide redesign/rebranding.
She has also helped transform us from a start-up mentality planning one year at a time to a forward-thinking, long-term mindset. Not only do we now have a 3-year marking strategy, but her expertise in the consumer packaged goods industry also helped us create realistic goals and plans for innovation. Her vast experiences, her ability to understand the unique needs of a small company and her approach to the innovation process are unmatched.
She is consumer-centric and has a knack for turning consumer insights into action. Most importantly, Andria is a great person and I've really enjoyed my time working with her. One of my favorite things about Andria is that she is honest and direct in her approach to helping us grow as a company. She is a thought leader who has also helped me grow and develop as a leader for my team. Andria has made a big impact on our strategy I'd highly recommend her to anyone who needs an experienced leader in innovation/marketing.
Petra (Tole) Seals
Sr. Director of Innovation
at The Northridge Group
Andria has a wealth of knowledge and experience that she has shared with me. She helped me to develop a strategic plan to for starting an innovation effort in a B2B environment.
More importantly, she helped me to focus not only on the processes that needed to be put in place, but on developing a strong short, medium, and long-term vision that would lead to success and positive business outcomes, this in turn allowed my executive team and board to quickly see the value in our innovation efforts.
Professor at DePaul University, Interim Department Chair, Department of Management and Entrepreneurship
The opportunity to hear Andria speak was a highlight of the course for my students in the business innovation class at DePaul University. Andria shared her insights and vast experience on how to help companies innovate more creatively and powerfully.
Her presentation included stories and tips on developing the confidence, positive attitude and willingness to embrace uncertainty that can transform your team and organization. Learning to understand what your customers really want, and bringing about change to meet those needs is at the heart of innovation, and Andria is an expert innovator and leader who can help business professionals become more agile innovators.
I have taught and researched innovation for many years, and Andria is one of the best speakers I have heard. She is engaging and inspiring, and you’ll come away with useful and practical ideas to disrupt your industry and pursue new strategies for success.
Director of Strategic Accounts at Bloomfire
Andria is a highly entertaining speaker. Having been an active player in the transformation of the food industry in the 2000s and 2010s, she shares first hand experience with hilarious color commentary that is relevant to any research or insights professional young or old. Her easy going personality makes her material very relatable not to mention thought provoking, regardless of industry, rank, or role.
Vice President, Insights & Innovation at Sunmaid
Andria has a long track record of strategic Innovation development. Her proven process is built on solid consumer insights and industry trends.
Her methods are the science behind great innovation. There are no shortage of creative ideas, but building a sound Business Case to ascertain sustainability in market is what drives focus, prioritization and success.
Her innovation model is built on identifying viable white space and also supporting it across multiple filters and metrics. The Business Case ultimately becomes the Sell In needed to get the products in market. This approach has worked time and time again and will deliver superior Innovation performance.