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& Company

CPG & FMCG

Business Advisory

 Growth & Innovation

Growth Acceleration for Businesses & Careers

Your Trusted Advisor for On-Demand Expertise & Coaching

“The only sustainable competitive advantage is an organization's ability to learn faster than the competition.”  Peter Senge

Our Purpose

Do you want to grow your business faster?

We leverage our experience to grow your company and your career with winning strategies to help you compete in today's landscape.

Mission: To align proven best practices and resources for rapid execution  for growth. 

Vision:  To bring insights and innovation to drive results and improve  performance. 

Meet The Team

We are independent and self-funded. 

With over 40 years of combined experience

 in innovation, marketing, strategy, and insights we've learned what works and what it takes to launch and grow businesses and careers.

 
 

Our Experience

With over 40 years of combined experience in

 innovation, marketing, strategy, and insights 

we've learned what works and what doesn't.

Saving you precious time and money when launching your business and career.

We have developed two
Innovation Centers of Excellence

Establishing Proven Best Practices for End to End  Innovation:

  • Building Multi-Year Pipelines

  • New Adjacency & Platform Development

  • Growth Due Diligence and Evaluation

  • Hiring & Training the Right People

  • Establishing the Right Metrics & Process

  • Resource & Project Prioritization

 

Our experience comes from some of the most respected Fortune 500 consumer packaged goods companies and brands.

Across all sections of the store:  Frozen, Refrigerated, Shelf Stable

Across all channels:  Grocery, Club, Dollar, Mass, Specialty, Convenience

Proven Approach 

By the numbers!

20 +

Years

7

Companies

35

Categories

12

Brands

 

Our Sustaining Results

 

Over $2 billion in revenue in the market.

80% have been in market 5 or more years.

Almost half of all launches have been in the market for 10 or more years.​

1/25

Industry Leading Results

13

 

IRI Pacesetters

 $308

 

Million

 

    in just their first-year sales 

 IRI Pacesetters are the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success. 

1/7

Our product launches have achieved top industry revenue

Examples of our Disruptive Approach to Growth
Click on Pictures For Real In Market Results
Creating a Pipeline from Scratch
Andria Long Pipeline
New Adjacency & Category
Adjacency New Category Case Study
Cross Category & Brand Platforms
Cross Category & Brand Platforms
Disrupting Category Conventions
Disrupting Category Conventions
New Product & Packaging Platform
New Platform & New Category
Scalable Technology Platform
Scalable Technology Platform
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“Change has never happened this fast before, and it will never be this slow again.” – Graeme Wood, journalist
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